Comments on: What’s the fuss about Pudding Media? http://saunderslog.com/2007/11/01/whats-the-fuss-about-pudding-media/ A daily round table on the tech industry with experts and callers from all over the globe. Join us as we pick apart the news and get to the meat of what\'s happening out there. Fri, 04 Jul 2008 21:26:03 +0000 http://wordpress.org/?v=2.5.1 By: Alec http://saunderslog.com/2007/11/01/whats-the-fuss-about-pudding-media/#comment-427910 Alec Fri, 02 Nov 2007 12:46:12 +0000 http://saunderslog.com/2007/11/01/whats-the-fuss-about-pudding-media/#comment-427910 You're asking the wrong question Brad. It's not about whether I would choose to use a pudding enabled client to make VoIP calls. It's about whether the businesses that sell those VoIP calls find it attractive to earn the extra revenue that pudding will deliver to them. Consumers aren't going to see the ads as a benefit, but in my opinion, neither will they see them as a negative. You’re asking the wrong question Brad. It’s not about whether I would choose to use a pudding enabled client to make VoIP calls. It’s about whether the businesses that sell those VoIP calls find it attractive to earn the extra revenue that pudding will deliver to them. Consumers aren’t going to see the ads as a benefit, but in my opinion, neither will they see them as a negative.

]]> By: Brad Templeton http://saunderslog.com/2007/11/01/whats-the-fuss-about-pudding-media/#comment-427714 Brad Templeton Fri, 02 Nov 2007 07:18:24 +0000 http://saunderslog.com/2007/11/01/whats-the-fuss-about-pudding-media/#comment-427714 Would you use it? I didn't think so. Domestic termination is 1/2 cent to 1 cent. Who is interested in giving up their attention for that price, which you can get if you care about it. Pudding for now is VoIP only, in fact I think it's PC to PC only which means you would rather use Skype, but I expect they will change that. They also think that people will actually prefer to have pudding up, ie. if you start talking about movies with your buddy and suddenly ads for movies show up, you will find that a plus. But not much for me. On my PC the unbiased movie listings and rotten tomato ratings are a bookmark click away, I don't want movie information with a bias to save that penny. But we'll see. Pudding wanted me to consult for them. I declined. Would you use it? I didn’t think so. Domestic termination is 1/2 cent to 1 cent. Who is interested in giving up their attention for that price, which you can get if you care about it. Pudding for now is VoIP only, in fact I think it’s PC to PC only which means you would rather use Skype, but I expect they will change that.

They also think that people will actually prefer to have pudding up, ie. if you start talking about movies with your buddy and suddenly ads for movies show up, you will find that a plus. But not much for me. On my PC the unbiased movie listings and rotten tomato ratings are a bookmark click away, I don’t want movie information with a bias to save that penny.

But we’ll see. Pudding wanted me to consult for them. I declined.

]]> By: Alec http://saunderslog.com/2007/11/01/whats-the-fuss-about-pudding-media/#comment-427367 Alec Thu, 01 Nov 2007 18:46:19 +0000 http://saunderslog.com/2007/11/01/whats-the-fuss-about-pudding-media/#comment-427367 Hey Brad ;) PC to landline are cheap, but not free and every time alternate service providers dance close to free they get burned because it costs money to connect to POTS, despite what the end user marketing program says... so my contention is that people want "free or cheap", and the ad supplemented model might be a way to do it, especially if the ads are relevant. Hey Brad ;) PC to landline are cheap, but not free and every time alternate service providers dance close to free they get burned because it costs money to connect to POTS, despite what the end user marketing program says… so my contention is that people want “free or cheap”, and the ad supplemented model might be a way to do it, especially if the ads are relevant.

]]> By: Brad Templeton http://saunderslog.com/2007/11/01/whats-the-fuss-about-pudding-media/#comment-427365 Brad Templeton Thu, 01 Nov 2007 18:42:41 +0000 http://saunderslog.com/2007/11/01/whats-the-fuss-about-pudding-media/#comment-427365 "The controversy around contextually targeted advertising during telephone calls will pass" Oddly, this sentence is part of why people are squicked by Pudding. A world where computers routinely listen to and decode our phone calls and nobody pays much attention to it is disturbing. It starts with Pudding doing it on your own PC, but people have to wonder where it goes once people get used to it. People had the same reaction to GMail and computer processing of E-mail is inherent to E-mail, though keyword lookup on it wasn't. But it's your other sentence I find wrong. "The lure of cheap or free is simpy too great." PC based VoIP calls have been free for ages, and PC based calls to landlines have been super cheap for ages and are dropping. I don't see much lure. “The controversy around contextually targeted advertising during telephone calls will pass”

Oddly, this sentence is part of why people are squicked by Pudding. A world where computers routinely listen to and decode our phone calls and nobody pays much attention to it is disturbing. It starts with Pudding doing it on your own PC, but people have to wonder where it goes once people get used to it. People had the same reaction to GMail and computer processing of E-mail is inherent to E-mail, though keyword lookup on it wasn’t.

But it’s your other sentence I find wrong. “The lure of cheap or free is simpy too great.” PC based VoIP calls have been free for ages, and PC based calls to landlines have been super cheap for ages and are dropping. I don’t see much lure.

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