http://saunderslog.com/2007/10/23/facebook-adds-keyword-targeting/ A daily round table on the tech industry with experts and callers from all over the globe. Join us as we pick apart the news and get to the meat of what\'s happening out there. Tue, 02 Dec 2008 01:15:49 +0000 http://wordpress.org/?v=2.6 http://saunderslog.com/2007/10/23/facebook-adds-keyword-targeting/#comment-418657 3 Facebook Flyers Advantages vs. Google AdWords « PR, New Media, GTD - Lines from Lee Thu, 25 Oct 2007 03:43:03 +0000 http://saunderslog.com/2007/10/23/facebook-adds-keyword-targeting/#comment-418657 [...] for something in particular and are inclined to click some link to go to some other web site. As Alec Saunders says, there is more likely to be an intent to buy, which may “bias advertisers in favor of Google [...] [...] for something in particular and are inclined to click some link to go to some other web site. As Alec Saunders says, there is more likely to be an intent to buy, which may “bias advertisers in favor of Google [...]

]]> http://saunderslog.com/2007/10/23/facebook-adds-keyword-targeting/#comment-417765 Alec Wed, 24 Oct 2007 11:44:04 +0000 http://saunderslog.com/2007/10/23/facebook-adds-keyword-targeting/#comment-417765 I agree Lee, which is why I've been experimenting as well. I agree Lee, which is why I’ve been experimenting as well.

]]> http://saunderslog.com/2007/10/23/facebook-adds-keyword-targeting/#comment-417762 Lee Aase Wed, 24 Oct 2007 11:35:10 +0000 http://saunderslog.com/2007/10/23/facebook-adds-keyword-targeting/#comment-417762 Alec - I agree with your point about people being in the search mode when they use Google, and therefore much more likely to click a link that would take them to another site. I think advertisers SHOULD be biased in favor of Google AdWords right now, but should experiment with Facebook Flyers. It will be interesting to see what case studies might come out of Facebook Flyers, because I would think that for some applications having people see an ad BEFORE they search might be effective, especially since you don't pay unless they click. I wouldn't be the whole farm on Facebook Flyers, but the good news is they should be relatively cheap for those experimenting early. Alec - I agree with your point about people being in the search mode when they use Google, and therefore much more likely to click a link that would take them to another site. I think advertisers SHOULD be biased in favor of Google AdWords right now, but should experiment with Facebook Flyers. It will be interesting to see what case studies might come out of Facebook Flyers, because I would think that for some applications having people see an ad BEFORE they search might be effective, especially since you don’t pay unless they click. I wouldn’t be the whole farm on Facebook Flyers, but the good news is they should be relatively cheap for those experimenting early.

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