Comments on: What about Google? http://saunderslog.com/2007/07/24/what-about-google/ A daily round table on the tech industry with experts and callers from all over the globe. Join us as we pick apart the news and get to the meat of what\'s happening out there. Sun, 20 Jul 2008 10:11:14 +0000 http://wordpress.org/?v=2.5.1 By: Peter Childs http://saunderslog.com/2007/07/24/what-about-google/#comment-340841 Peter Childs Mon, 30 Jul 2007 13:46:47 +0000 http://saunderslog.com/2007/07/24/what-about-google/#comment-340841 One of the advantages of ad networks is that they also allow members of the network to offer broader audiences to any advertisers they solicit themselves. Two advantages to this - larger audiences makes it easier to sell ads as each site doesn't need to have huge traffic - just targeted traffic. The cost of landing adveertisers is also spread across multiple sites - making it possible for all ads to result from direct relationships between network memders and the advertiser. The net result is more money/ad because the network 'own' entire relationship with the advertiser - not just the display portion. One of the advantages of ad networks is that they also allow members of the network to offer broader audiences to any advertisers they solicit themselves.

Two advantages to this - larger audiences makes it easier to sell ads as each site doesn’t need to have huge traffic - just targeted traffic. The cost of landing adveertisers is also spread across multiple sites - making it possible for all ads to result from direct relationships between network memders and the advertiser.

The net result is more money/ad because the network ‘own’ entire relationship with the advertiser - not just the display portion.

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