Comments on: Get me a Kohler shower head… please! http://saunderslog.com/2007/01/22/get-me-a-kohler-shower-head-please/ A daily round table on the tech industry with experts and callers from all over the globe. Join us as we pick apart the news and get to the meat of what\'s happening out there. Fri, 09 Jan 2009 03:02:39 +0000 http://wordpress.org/?v=2.6 By: Peter Childs http://saunderslog.com/2007/01/22/get-me-a-kohler-shower-head-please/#comment-108391 Peter Childs Mon, 22 Jan 2007 18:03:37 +0000 http://saunderslog.com/2007/01/22/get-me-a-kohler-shower-head-please/#comment-108391 I'd agree that objective of web promotion has to be more than moving you from a viral video to the corporate web site - it would be useful (and increase sales) if you could speak to someone about the product and service. Not only is it more immediate - it's more compelling. It also seems to me that as the costs of voice drops to zero allowing users of a ecomerace sites to speak with each other may also improve sales. It's about creating a shopping expereince that is social instead of about comparing features. price and delivery. I’d agree that objective of web promotion has to be more than moving you from a viral video to the corporate web site - it would be useful (and increase sales) if you could speak to someone about the product and service. Not only is it more immediate - it’s more compelling.

It also seems to me that as the costs of voice drops to zero allowing users of a ecomerace sites to speak with each other may also improve sales. It’s about creating a shopping expereince that is social instead of about comparing features. price and delivery.

]]>