Comments on: Blogs and the New PR http://saunderslog.com/2006/10/19/blogs-and-the-new-pr/ A daily round table on the tech industry with experts and callers from all over the globe. Join us as we pick apart the news and get to the meat of what\'s happening out there. Sat, 10 Jan 2009 00:20:54 +0000 http://wordpress.org/?v=2.6 By: The MoPR Blog » Blog Archive » MoPR, Blogs and the New PR http://saunderslog.com/2006/10/19/blogs-and-the-new-pr/#comment-54043 The MoPR Blog » Blog Archive » MoPR, Blogs and the New PR Tue, 24 Oct 2006 20:58:24 +0000 http://saunderslog.com/2006/10/19/blogs-and-the-new-pr/#comment-54043 [...] The story gets even better. The following day, Alec Saunders posted about Ken’s experience with Melissa on his blog in a post called “Blogs and the New PR.” Check out this excerpt: “Jim, a PR professional and friend of mine asked me that question last week. What he said was “How do I deal with agency clients who want to shift their PR dollars to blogging”. Indeed! The role of the PR agency has always been to be the eyes and ears of the company in the press, and to shape and deliver messages to the press and analyst community for the client. In today’s environment, however, anyone can deliver that message. I’m doing it right now! [...] [...] The story gets even better. The following day, Alec Saunders posted about Ken’s experience with Melissa on his blog in a post called “Blogs and the New PR.” Check out this excerpt: “Jim, a PR professional and friend of mine asked me that question last week. What he said was “How do I deal with agency clients who want to shift their PR dollars to blogging”. Indeed! The role of the PR agency has always been to be the eyes and ears of the company in the press, and to shape and deliver messages to the press and analyst community for the client. In today’s environment, however, anyone can deliver that message. I’m doing it right now! [...]

]]> By: Alec http://saunderslog.com/2006/10/19/blogs-and-the-new-pr/#comment-52283 Alec Thu, 19 Oct 2006 16:55:45 +0000 http://saunderslog.com/2006/10/19/blogs-and-the-new-pr/#comment-52283 I hear you Ron. Becoming a blogger has given me huge freedom to talk to the iotum customer base, and a much larger audience. One of the biggest problems, however, is just the sheer number of conversations to choose from! I think that will be one of the key benefits of the agency of the future. I hear you Ron. Becoming a blogger has given me huge freedom to talk to the iotum customer base, and a much larger audience. One of the biggest problems, however, is just the sheer number of conversations to choose from! I think that will be one of the key benefits of the agency of the future.

]]> By: Alec http://saunderslog.com/2006/10/19/blogs-and-the-new-pr/#comment-52282 Alec Thu, 19 Oct 2006 16:54:19 +0000 http://saunderslog.com/2006/10/19/blogs-and-the-new-pr/#comment-52282 You're welcome Melissa! You’re welcome Melissa!

]]> By: Ronald Lewis http://saunderslog.com/2006/10/19/blogs-and-the-new-pr/#comment-52278 Ronald Lewis Thu, 19 Oct 2006 16:37:08 +0000 http://saunderslog.com/2006/10/19/blogs-and-the-new-pr/#comment-52278 A few months ago, I wrote what might become my last press release. Sure, I've succeeded 90% of the time in attracting local and national press for past and present ventures, but over the years, I've grown bored with the "traditionalist"-like nature of PR folks. Given my own experiences of interacting with the PR community, I see blogging as a platform to remove the "middleman" in PR. It's an act of "freedom" to have a direct link to your audience -- and what a great feeling it is! A few months ago, I wrote what might become my last press release. Sure, I’ve succeeded 90% of the time in attracting local and national press for past and present ventures, but over the years, I’ve grown bored with the “traditionalist”-like nature of PR folks.

Given my own experiences of interacting with the PR community, I see blogging as a platform to remove the “middleman” in PR. It’s an act of “freedom” to have a direct link to your audience — and what a great feeling it is!

]]> By: Melissa Burns http://saunderslog.com/2006/10/19/blogs-and-the-new-pr/#comment-52272 Melissa Burns Thu, 19 Oct 2006 16:20:21 +0000 http://saunderslog.com/2006/10/19/blogs-and-the-new-pr/#comment-52272 Thanks for the post Alec! The Mobility Public Relations team is extremely gratified that bloggers like you and Ken are pointing to Talkster / MoPR as an example of engaging with the blogoshpere… Our strong belief in the power of blogging as a multi-way communications tool is one of the prime reasons we started the MoPR agency. And this post will be a great piece for us to show any clients who push back on our advice to get out there and engage with the bloggers that live and breathe in their space. THANKS! Thanks for the post Alec! The Mobility Public Relations team is extremely gratified that bloggers like you and Ken are pointing to Talkster / MoPR as an example of engaging with the blogoshpere… Our strong belief in the power of blogging as a multi-way communications tool is one of the prime reasons we started the MoPR agency. And this post will be a great piece for us to show any clients who push back on our advice to get out there and engage with the bloggers that live and breathe in their space. THANKS!

]]> By: Alec http://saunderslog.com/2006/10/19/blogs-and-the-new-pr/#comment-52260 Alec Thu, 19 Oct 2006 15:43:16 +0000 http://saunderslog.com/2006/10/19/blogs-and-the-new-pr/#comment-52260 Thanks for the comment Ed. My opinion is that the biggest impact of blogging has still to be felt. It will be brand. Brand is nothing more than perception, and blogs are surely the easiest way to create and/or destroy positive perceptions in the market place. Thanks for the comment Ed. My opinion is that the biggest impact of blogging has still to be felt. It will be brand. Brand is nothing more than perception, and blogs are surely the easiest way to create and/or destroy positive perceptions in the market place.

]]> By: Ed Lee http://saunderslog.com/2006/10/19/blogs-and-the-new-pr/#comment-52255 Ed Lee Thu, 19 Oct 2006 15:19:40 +0000 http://saunderslog.com/2006/10/19/blogs-and-the-new-pr/#comment-52255 Hi Alec, As a PR blogger myself (who has "picthed" you before), it's interesting to read your views on this contentious subject. Anyone who's drunk the social media kool-aid in my industry has the end goal of getting their clients blogging; but in the mean time, we need to show them the power of the blogosphere - by monitoring, analysing, and getting involved by sending information to people like yourself. I agree with you completely that PR's role will be to listen to the blogging community and feed that back to the client as things to blog/podacst about. Ed Hi Alec,

As a PR blogger myself (who has “picthed” you before), it’s interesting to read your views on this contentious subject. Anyone who’s drunk the social media kool-aid in my industry has the end goal of getting their clients blogging; but in the mean time, we need to show them the power of the blogosphere - by monitoring, analysing, and getting involved by sending information to people like yourself.

I agree with you completely that PR’s role will be to listen to the blogging community and feed that back to the client as things to blog/podacst about.

Ed

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