Signal to Noise » Signs of marketing burnout
 Ted Wallingford is emerging as a Voice 2.0 firebrand. In Signs of marketing burnout, Ted lays out the four things he thinks Voice 2.0 should be about, and concludes with:
You don’t think consumers want a palatte of best-of-breed solutions instead of an “on-off button†of an expensive, mediocre compromise solution boiled down to the least common demoninator, like we have today with cellular data services and AT&T/Verizon? No way… Consumers are smarter than that. They’re just too accustomed to there not being ANY OTHER OPTION than the mediocre compromise, and they settle for it.
Go, go Ted!
