Comments on: Getting Value From Trade Shows: VON Redux http://saunderslog.com/2006/09/27/getting-value-from-trade-shows-von-redux/ A daily round table on the tech industry with experts and callers from all over the globe. Join us as we pick apart the news and get to the meat of what\'s happening out there. Thu, 20 Nov 2008 09:21:20 +0000 http://wordpress.org/?v=2.6 By: Angie http://saunderslog.com/2006/09/27/getting-value-from-trade-shows-von-redux/#comment-678305 Angie Wed, 02 Apr 2008 20:24:41 +0000 http://saunderslog.com/2006/09/27/getting-value-from-trade-shows-von-redux/#comment-678305 I think you're right when you say that it mainly depends on your goals. Everything else works itself out from there. I think you’re right when you say that it mainly depends on your goals. Everything else works itself out from there.

]]> By: Smith On VoIP - Insights on VoIP Products and Services » Fall VON Revisited http://saunderslog.com/2006/09/27/getting-value-from-trade-shows-von-redux/#comment-47660 Smith On VoIP - Insights on VoIP Products and Services » Fall VON Revisited Sun, 01 Oct 2006 01:43:01 +0000 http://saunderslog.com/2006/09/27/getting-value-from-trade-shows-von-redux/#comment-47660 [...] It seems that my original post on Fall VON fueled a war of words this week when fellow blogger Tom Keating wrote a saterical post about the Fall VON being more about Video on the Net then Voice. It seems that Tom’s post even got Jeff Pulver’s attention, causing him to make a WTF call to the CEO of Voxilla. (NOTE: Only Eric was disappointed with FALL VON, not Voxilla. They thought it was great.) Alec Saunders, a long time VON supporter, added on his blog that Iotum had a great show and even offered some insights on how an exhibitor can put themselves in the best position to have a “great show.” [...] [...] It seems that my original post on Fall VON fueled a war of words this week when fellow blogger Tom Keating wrote a saterical post about the Fall VON being more about Video on the Net then Voice. It seems that Tom’s post even got Jeff Pulver’s attention, causing him to make a WTF call to the CEO of Voxilla. (NOTE: Only Eric was disappointed with FALL VON, not Voxilla. They thought it was great.) Alec Saunders, a long time VON supporter, added on his blog that Iotum had a great show and even offered some insights on how an exhibitor can put themselves in the best position to have a “great show.” [...]

]]> By: Alec http://saunderslog.com/2006/09/27/getting-value-from-trade-shows-von-redux/#comment-47133 Alec Thu, 28 Sep 2006 16:48:07 +0000 http://saunderslog.com/2006/09/27/getting-value-from-trade-shows-von-redux/#comment-47133 I think you need to find a new team to write your jokes Tom ;) I think you need to find a new team to write your jokes Tom ;)

]]> By: Tom Keating http://saunderslog.com/2006/09/27/getting-value-from-trade-shows-von-redux/#comment-47103 Tom Keating Thu, 28 Sep 2006 14:02:41 +0000 http://saunderslog.com/2006/09/27/getting-value-from-trade-shows-von-redux/#comment-47103 >>Tom Keating took a humorous swipe at VON this morning. Well, at least, I am going to treat it as humor First, glad you found it humorous. Second, it was indeed intended as humor, so I hope everyone - Pulver included took it that way. >>Tom Keating took a humorous swipe at VON this morning. Well, at least, I am going to treat it as humor

First, glad you found it humorous. Second, it was indeed intended as humor, so I hope everyone - Pulver included took it that way.

]]> By: Alec http://saunderslog.com/2006/09/27/getting-value-from-trade-shows-von-redux/#comment-47046 Alec Thu, 28 Sep 2006 11:00:00 +0000 http://saunderslog.com/2006/09/27/getting-value-from-trade-shows-von-redux/#comment-47046 Unfortunately, Ben and Luca, most people don't define what they want first. Many folks go to a show viewing it as a lead generating opportunity, when in fact it's a very expensive tool for generating leads. Unfortunately, Ben and Luca, most people don’t define what they want first. Many folks go to a show viewing it as a lead generating opportunity, when in fact it’s a very expensive tool for generating leads.

]]> By: luca http://saunderslog.com/2006/09/27/getting-value-from-trade-shows-von-redux/#comment-47023 luca Thu, 28 Sep 2006 08:40:24 +0000 http://saunderslog.com/2006/09/27/getting-value-from-trade-shows-von-redux/#comment-47023 I agree with you. It mainly depends on your goals. I agree with you. It mainly depends on your goals.

]]> By: Industry Trade Shows « Ben Lucier’s Blog http://saunderslog.com/2006/09/27/getting-value-from-trade-shows-von-redux/#comment-46897 Industry Trade Shows « Ben Lucier’s Blog Wed, 27 Sep 2006 22:05:23 +0000 http://saunderslog.com/2006/09/27/getting-value-from-trade-shows-von-redux/#comment-46897 [...] Alec Saunders writes a good post on getting the most from trade shows.   [...] [...] Alec Saunders writes a good post on getting the most from trade shows.   [...]

]]> By: Ben Lucier http://saunderslog.com/2006/09/27/getting-value-from-trade-shows-von-redux/#comment-46896 Ben Lucier Wed, 27 Sep 2006 22:01:11 +0000 http://saunderslog.com/2006/09/27/getting-value-from-trade-shows-von-redux/#comment-46896 Excellent points Alec, agree with you 100%. The same can also be said for those who are not exhibiting... but attending. With over 300 exhibits, we would have found ourselves out of time if we didn't clearly set our expectations with the exhibitors up front. For example: I noticed many vendors launching into their sales pitch without so much as asking their potential customer what their target price range is. It's silly to think that many of the vendors would launch into a sales pitch for a product that's $150,000, only to find out their target customer is only willing to spend $25,000. It's important to be friendly, but you have to know when to cut your conversation short and move on to the next candidate standing in your booth. Somebody would do well to write a HOW TO on conferences. Hrm... Conference Exhibiting for Dummies? Excellent points Alec, agree with you 100%. The same can also be said for those who are not exhibiting… but attending. With over 300 exhibits, we would have found ourselves out of time if we didn’t clearly set our expectations with the exhibitors up front. For example: I noticed many vendors launching into their sales pitch without so much as asking their potential customer what their target price range is.

It’s silly to think that many of the vendors would launch into a sales pitch for a product that’s $150,000, only to find out their target customer is only willing to spend $25,000. It’s important to be friendly, but you have to know when to cut your conversation short and move on to the next candidate standing in your booth. Somebody would do well to write a HOW TO on conferences. Hrm… Conference Exhibiting for Dummies?

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