Comments on: Being a Corporate Shill http://saunderslog.com/2006/05/20/2474/ A daily round table on the tech industry with experts and callers from all over the globe. Join us as we pick apart the news and get to the meat of what\'s happening out there. Sat, 30 Aug 2008 11:49:12 +0000 http://wordpress.org/?v=2.6 By: Tris Hussey http://saunderslog.com/2006/05/20/2474/#comment-12009 Tris Hussey Mon, 22 May 2006 02:27:04 +0000 http://saunderslog.com/2006/05/20/2474/#comment-12009 Alec, No worries. No harm, no foul. Actually, I'm really happy that it's getting attention and a catchy headline is a good way to do that! I don't like getting presss releases either. I preferr to know the people and have written about them before. Just a release out of the blue goes into the "blog about it when even my cat is too boring" file. Alec, No worries. No harm, no foul. Actually, I’m really happy that it’s getting attention and a catchy headline is a good way to do that!

I don’t like getting presss releases either. I preferr to know the people and have written about them before. Just a release out of the blue goes into the “blog about it when even my cat is too boring” file.

]]> By: Alec http://saunderslog.com/2006/05/20/2474/#comment-11648 Alec Sun, 21 May 2006 12:23:31 +0000 http://saunderslog.com/2006/05/20/2474/#comment-11648 Andrew, I think Andy's program was run very well. On the press release front, I get them, and solicitations all the time. I DO take the time to read many of them, but if they're clearly in left field, then they are, as you point out, spam. Sometimes, though, one strikes me as interesting, and I write a longer reply back. For instance, recently I was approached by a compay that provides LED components for lighting, which is something that personally interests but I have never written about on the blog. I told him what I WOULD be interested in writing about, and suggested he contact me again when those products were available. Andrew, I think Andy’s program was run very well. On the press release front, I get them, and solicitations all the time. I DO take the time to read many of them, but if they’re clearly in left field, then they are, as you point out, spam. Sometimes, though, one strikes me as interesting, and I write a longer reply back. For instance, recently I was approached by a compay that provides LED components for lighting, which is something that personally interests but I have never written about on the blog. I told him what I WOULD be interested in writing about, and suggested he contact me again when those products were available.

]]> By: Alec http://saunderslog.com/2006/05/20/2474/#comment-11647 Alec Sun, 21 May 2006 12:19:34 +0000 http://saunderslog.com/2006/05/20/2474/#comment-11647 Tris -- didn't mean, in any way, to imply that you were shilling. My apologies if my writing implied that. Tris — didn’t mean, in any way, to imply that you were shilling. My apologies if my writing implied that.

]]> By: Andrew http://saunderslog.com/2006/05/20/2474/#comment-11301 Andrew Sun, 21 May 2006 01:22:33 +0000 http://saunderslog.com/2006/05/20/2474/#comment-11301 Agreed, good ground rules and good discussion. The guys at http://www.forimmediaterelease.biz have been discussing the right and wrong way to leverage the blogosphere for PR, they use Andy Abramson's Nokia blogger relations as a good example of what to do, as well as others they have worked on. I dislike receiving press releases out of the blue from people I have never spoken to or companies I know nothing about, essentially I consider this spam as it is sent with the hopes that I blog it. It generally recieves a standard "what am I suppose to do with this response, if you have software or product you would like me to review please call and I would be happy to discuss" etc.. or call a professional PR/Blogger to learn how to set up a blogger relations program.. Agreed, good ground rules and good discussion. The guys at http://www.forimmediaterelease.biz have been discussing the right and wrong way to leverage the blogosphere for PR, they use Andy Abramson’s Nokia blogger relations as a good example of what to do, as well as others they have worked on.

I dislike receiving press releases out of the blue from people I have never spoken to or companies I know nothing about, essentially I consider this spam as it is sent with the hopes that I blog it. It generally recieves a standard “what am I suppose to do with this response, if you have software or product you would like me to review please call and I would be happy to discuss” etc.. or call a professional PR/Blogger to learn how to set up a blogger relations program..

]]> By: Tris Hussey http://saunderslog.com/2006/05/20/2474/#comment-11254 Tris Hussey Sat, 20 May 2006 23:12:40 +0000 http://saunderslog.com/2006/05/20/2474/#comment-11254 Alec, Thank you for continuing this discussion (especially on a holiday weekend!). I don't consider myself a corporate shill (lots of negative stuff attached to that term), but yes we're going to need some kind of guildines. I think early on though it's going to be a gut feel thing ... and friends letting friends know when they might be getting too close to the line. Alec, Thank you for continuing this discussion (especially on a holiday weekend!). I don’t consider myself a corporate shill (lots of negative stuff attached to that term), but yes we’re going to need some kind of guildines. I think early on though it’s going to be a gut feel thing … and friends letting friends know when they might be getting too close to the line.

]]> By: Easton Ellsworth http://saunderslog.com/2006/05/20/2474/#comment-11211 Easton Ellsworth Sat, 20 May 2006 21:21:23 +0000 http://saunderslog.com/2006/05/20/2474/#comment-11211 Alec, I think those are good groundrules to follow. Disclosure is always important - letting the reader know when you have a vested interest in something or someone you're writing about. Alec, I think those are good groundrules to follow. Disclosure is always important - letting the reader know when you have a vested interest in something or someone you’re writing about.

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