Being a Corporate Shill
Tris Hussey sets out how he thinks about blogging, product reviews, and being a corporate shill. It is a fine line to tread, I agree. Here’s how I think about these issues.
I don’t accept cash payments for pieces published on the site. I do review products, occasionally, and will keep the product, or send it back (at the owners expense) depending on what the provider of the product wants.
I won’t write a positive review, just because I’ve been given the product. Sometimes, if it’s a really bad product, I won’t write anything at all, and I will explain to the person soliciting the review why I didn’t write. Most of the time my reviews contain some good points, and some areas where I think the product can be improved, simply because almost every product can be improved.
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