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	<title>Comments on: So What? Who Cares? Why You?</title>
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	<description>A daily round table on the tech industry with experts and callers from all over the globe. Join us as we pick apart the news and get to the meat of what\'s happening out there.</description>
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		<title>By: Mark Evans</title>
		<link>http://saunderslog.com/2006/04/12/so-what-who-cares-why-you/comment-page-1/#comment-5312</link>
		<dc:creator>Mark Evans</dc:creator>
		<pubDate>Sat, 15 Apr 2006 17:45:04 +0000</pubDate>
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		<description>&lt;strong&gt;Alec Saunders&#039; Book Club&lt;/strong&gt;

As a rule, I don&#039;t blog on business books (although there are exceptions to the rule such as John Battelle&#039;s The Search) so when Alec Saunders is excited about a book, then it must be worthy of attention. Alec is all over a new book called So What? W...</description>
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<p>As a rule, I don&#8217;t blog on business books (although there are exceptions to the rule such as John Battelle&#8217;s The Search) so when Alec Saunders is excited about a book, then it must be worthy of attention. Alec is all over a new book called So What? W&#8230;</p>
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