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	<title>Comments on: Skype&#8217;s Platform Strategy</title>
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	<link>http://saunderslog.com/2005/12/05/2091/</link>
	<description>A daily round table on the tech industry with experts and callers from all over the globe. Join us as we pick apart the news and get to the meat of what\'s happening out there.</description>
	<pubDate>Thu, 04 Dec 2008 04:29:34 +0000</pubDate>
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		<title>By: Go Big, or Go Home. But Please, Spare Us The Whinging&#8230; -- Alec Saunders .LOG</title>
		<link>http://saunderslog.com/2005/12/05/2091/#comment-33739</link>
		<dc:creator>Go Big, or Go Home. But Please, Spare Us The Whinging&#8230; -- Alec Saunders .LOG</dc:creator>
		<pubDate>Fri, 25 Aug 2006 21:10:10 +0000</pubDate>
		<guid isPermaLink="false">http://saunderslog.com/2005/12/05/2091/#comment-33739</guid>
		<description>[...] As for the allegations of unfair play, that&#8217;s par for the course in the platform game.Â  By nature, platform vendors are fast followers, and applications developers need to be deep and fast innovators.Â  If you don&#8217;t have sufficient intellectual property, and sufficient depth in your products, then expect that the platform vendor will simply absorb your features in a future release.  Bookmarking:These icons link to social bookmarking sites where readers can share and discover new web pages. [...]</description>
		<content:encoded><![CDATA[<p>[...] As for the allegations of unfair play, that&#8217;s par for the course in the platform game.Â  By nature, platform vendors are fast followers, and applications developers need to be deep and fast innovators.Â  If you don&#8217;t have sufficient intellectual property, and sufficient depth in your products, then expect that the platform vendor will simply absorb your features in a future release.  Bookmarking:These icons link to social bookmarking sites where readers can share and discover new web pages. [...]</p>
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		<title>By: Andy Abramson</title>
		<link>http://saunderslog.com/2005/12/05/2091/#comment-2356</link>
		<dc:creator>Andy Abramson</dc:creator>
		<pubDate>Sat, 10 Dec 2005 21:50:01 +0000</pubDate>
		<guid isPermaLink="false">http://saunderslog.com/2005/12/05/2091/#comment-2356</guid>
		<description>Skype is a platform. It's also a pipe. It is a platform of change and a delivery pipe of media-voice, video and data.

BTW, Alec--Thanks for the props about revealing my investigative reporter side. Most people fail to realize that my degree from Temple University is in Journalism, even if I ended up taking the Advertising sequence :-)</description>
		<content:encoded><![CDATA[<p>Skype is a platform. It&#8217;s also a pipe. It is a platform of change and a delivery pipe of media-voice, video and data.</p>
<p>BTW, Alec&#8211;Thanks for the props about revealing my investigative reporter side. Most people fail to realize that my degree from Temple University is in Journalism, even if I ended up taking the Advertising sequence :-)</p>
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		<title>By: Alec</title>
		<link>http://saunderslog.com/2005/12/05/2091/#comment-2304</link>
		<dc:creator>Alec</dc:creator>
		<pubDate>Thu, 08 Dec 2005 13:18:52 +0000</pubDate>
		<guid isPermaLink="false">http://saunderslog.com/2005/12/05/2091/#comment-2304</guid>
		<description>I think I can settle this.  Just go to the Skype press release page and have a look at Skype's own press release from August 24th of this year.

http://www.skype.com/company/news/2005/skype_openplatform.html

Then look at the one from August 31st. In addition to announcing the Developer Contest, they announced the formation of the "Platform Advisory Council", consisting of 15 of their top ISV's.

http://www.skype.com/company/news/2005/skype_developercompetition.html

So, they market themselves as a platform.</description>
		<content:encoded><![CDATA[<p>I think I can settle this.  Just go to the Skype press release page and have a look at Skype&#8217;s own press release from August 24th of this year.</p>
<p><a href="http://www.skype.com/company/news/2005/skype_openplatform.html" rel="nofollow">http://www.skype.com/company/news/2005/skype_openplatform.html</a></p>
<p>Then look at the one from August 31st. In addition to announcing the Developer Contest, they announced the formation of the &#8220;Platform Advisory Council&#8221;, consisting of 15 of their top ISV&#8217;s.</p>
<p><a href="http://www.skype.com/company/news/2005/skype_developercompetition.html" rel="nofollow">http://www.skype.com/company/news/2005/skype_developercompetition.html</a></p>
<p>So, they market themselves as a platform.</p>
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		<title>By: Andrew</title>
		<link>http://saunderslog.com/2005/12/05/2091/#comment-2299</link>
		<dc:creator>Andrew</dc:creator>
		<pubDate>Thu, 08 Dec 2005 02:28:22 +0000</pubDate>
		<guid isPermaLink="false">http://saunderslog.com/2005/12/05/2091/#comment-2299</guid>
		<description>It is very germane, the criticism to which Skype is subject to is the result of people assuming they are your traditional platform play, which they have never said they are.  As I said earlier, it is interesting to see them persecuted for not providing a developer environment, wherein they never said they would.  Xbox is a gaming platform - RIM is a Messaging Platform ie. the new Palm Rim devices, Windows etc.. but Skype is an application.  You can make applications talk to other applications (Skype), but are you building on it?  or just sitting adjunct to it?

It just makes sense for Skype to move towards what we all want and I know they will, but it is hard to be critical of them for not doing something they never said they would.</description>
		<content:encoded><![CDATA[<p>It is very germane, the criticism to which Skype is subject to is the result of people assuming they are your traditional platform play, which they have never said they are.  As I said earlier, it is interesting to see them persecuted for not providing a developer environment, wherein they never said they would.  Xbox is a gaming platform - RIM is a Messaging Platform ie. the new Palm Rim devices, Windows etc.. but Skype is an application.  You can make applications talk to other applications (Skype), but are you building on it?  or just sitting adjunct to it?</p>
<p>It just makes sense for Skype to move towards what we all want and I know they will, but it is hard to be critical of them for not doing something they never said they would.</p>
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		<title>By: Alec</title>
		<link>http://saunderslog.com/2005/12/05/2091/#comment-2295</link>
		<dc:creator>Alec</dc:creator>
		<pubDate>Wed, 07 Dec 2005 21:27:35 +0000</pubDate>
		<guid isPermaLink="false">http://saunderslog.com/2005/12/05/2091/#comment-2295</guid>
		<description>Me?  Never ;)

RIM blackberry is widely acknowledged to be a platform.  They have a few hundred pieces of software, thousands of developers, and some APIs.  How are they different from Skype?

How Skype prefers to market themselves really isn't germane.  

Quote from Wikipedia:

In computing, a platform describes some sort of framework, either in hardware or software, which allows software to run. 

Is this not what Skype is?</description>
		<content:encoded><![CDATA[<p>Me?  Never ;)</p>
<p>RIM blackberry is widely acknowledged to be a platform.  They have a few hundred pieces of software, thousands of developers, and some APIs.  How are they different from Skype?</p>
<p>How Skype prefers to market themselves really isn&#8217;t germane.  </p>
<p>Quote from Wikipedia:</p>
<p>In computing, a platform describes some sort of framework, either in hardware or software, which allows software to run. </p>
<p>Is this not what Skype is?</p>
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		<title>By: Andrew</title>
		<link>http://saunderslog.com/2005/12/05/2091/#comment-2294</link>
		<dc:creator>Andrew</dc:creator>
		<pubDate>Wed, 07 Dec 2005 19:38:41 +0000</pubDate>
		<guid isPermaLink="false">http://saunderslog.com/2005/12/05/2091/#comment-2294</guid>
		<description>:) .. now whom is playing with who?  

Surely you're not extrapolating from a few hundred hardware devices a platform makes?  A 'vibrant ecosystem' and a platform are two very different things.   Skype is careful not to say the word 'platform' and refers to first class partners and applications that leverage the client.</description>
		<content:encoded><![CDATA[<p>:) .. now whom is playing with who?  </p>
<p>Surely you&#8217;re not extrapolating from a few hundred hardware devices a platform makes?  A &#8216;vibrant ecosystem&#8217; and a platform are two very different things.   Skype is careful not to say the word &#8216;platform&#8217; and refers to first class partners and applications that leverage the client.</p>
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		<title>By: Alec</title>
		<link>http://saunderslog.com/2005/12/05/2091/#comment-2293</link>
		<dc:creator>Alec</dc:creator>
		<pubDate>Wed, 07 Dec 2005 19:23:34 +0000</pubDate>
		<guid isPermaLink="false">http://saunderslog.com/2005/12/05/2091/#comment-2293</guid>
		<description>So what you're saying is that, despite Skype's claims to the contrary, it's not a credible platform.  Right?</description>
		<content:encoded><![CDATA[<p>So what you&#8217;re saying is that, despite Skype&#8217;s claims to the contrary, it&#8217;s not a credible platform.  Right?</p>
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		<title>By: Andrew</title>
		<link>http://saunderslog.com/2005/12/05/2091/#comment-2292</link>
		<dc:creator>Andrew</dc:creator>
		<pubDate>Wed, 07 Dec 2005 18:52:37 +0000</pubDate>
		<guid isPermaLink="false">http://saunderslog.com/2005/12/05/2091/#comment-2292</guid>
		<description>If I just spent 2.6 Billon Dollars of someone else's money, I would paint that picture to.   Skype is a good move for Ebay IMHumbleO, but the platform talk is misplaced.    There are no traditional telecom scenarios I can think of that I would deploy Skype over Asterisk/IP PBX in.   Anything you do would be a hack without QOS.  This is by no means a critique of Skype, there is no bigger proponent of Skype than me.   It just seems like everyone is trying to fit a round peg in a analog card slot...</description>
		<content:encoded><![CDATA[<p>If I just spent 2.6 Billon Dollars of someone else&#8217;s money, I would paint that picture to.   Skype is a good move for Ebay IMHumbleO, but the platform talk is misplaced.    There are no traditional telecom scenarios I can think of that I would deploy Skype over Asterisk/IP PBX in.   Anything you do would be a hack without QOS.  This is by no means a critique of Skype, there is no bigger proponent of Skype than me.   It just seems like everyone is trying to fit a round peg in a analog card slot&#8230;</p>
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		<title>By: Alec</title>
		<link>http://saunderslog.com/2005/12/05/2091/#comment-2290</link>
		<dc:creator>Alec</dc:creator>
		<pubDate>Wed, 07 Dec 2005 16:07:22 +0000</pubDate>
		<guid isPermaLink="false">http://saunderslog.com/2005/12/05/2091/#comment-2290</guid>
		<description>Andrew... you ARE playing with me :)

http://saunderslog.com/2005/09/12/the-skype-webcast/

Go to that link, download Meg Whitman's presentation from the acquisition announcement, and jump to slides 50 through 59.  Note the claim of 1000's of developers, all the wonderful applications, and the language describing the ecosystem they are building.

They are a platform in every sense of the word, despite the fact that they haven't provided developers with a means to monetize applications, or been open or... etc etc etc.  They are executing a platform play.

So... what we "think" it should be is critically important.  They increase their value by increasing the number of applications using that platform.  To do that, they need developers... and that means they need to listen to developers and understand how developers want to use their platforms.

Yee gods and little fishes... I am sounding like Dave Winer.</description>
		<content:encoded><![CDATA[<p>Andrew&#8230; you ARE playing with me :)</p>
<p><a href="http://saunderslog.com/2005/09/12/the-skype-webcast/" rel="nofollow">http://saunderslog.com/2005/09/12/the-skype-webcast/</a></p>
<p>Go to that link, download Meg Whitman&#8217;s presentation from the acquisition announcement, and jump to slides 50 through 59.  Note the claim of 1000&#8217;s of developers, all the wonderful applications, and the language describing the ecosystem they are building.</p>
<p>They are a platform in every sense of the word, despite the fact that they haven&#8217;t provided developers with a means to monetize applications, or been open or&#8230; etc etc etc.  They are executing a platform play.</p>
<p>So&#8230; what we &#8220;think&#8221; it should be is critically important.  They increase their value by increasing the number of applications using that platform.  To do that, they need developers&#8230; and that means they need to listen to developers and understand how developers want to use their platforms.</p>
<p>Yee gods and little fishes&#8230; I am sounding like Dave Winer.</p>
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		<title>By: Andrew</title>
		<link>http://saunderslog.com/2005/12/05/2091/#comment-2289</link>
		<dc:creator>Andrew</dc:creator>
		<pubDate>Wed, 07 Dec 2005 15:29:11 +0000</pubDate>
		<guid isPermaLink="false">http://saunderslog.com/2005/12/05/2091/#comment-2289</guid>
		<description>Seriously, where does Skype claim to be a platform for Voice communications?  They are an IM client that specializes in voice communication and conferencing calling/video.  Just because it is painfully obvious to us 'industry types' that Skype can be greater than the sum of its parts, it was built by young programmers who wanted to give away free phone calls, it wasn't built by telecom engineers.   They didn't design it to integrate to PBX's and traditional telecom infrastructure, it was built with the aformentioned clear specification in mind, of giving away voice communication by any means necessary.

They will (hopefully) make Skype more of a platform play for us eventually but the transition from VoIM client to Asterisk or a VXML play is not an easy one, and quite frankly they add 150-175K new users a day, so why should they care?  Also the cheque for 2.6 Billion should quell and dissention amongst pundits that it won't be sucessful, cause' that is pretty damn impressive to me.

Lets call a spade a spade, we want a platform that allows us to make money from Skype's userbase, we are chasing the dollars (and up until recently) Skype's play wasn't profit motivated.  If you touch Skype's core business (presence .. cough), basic toolbars, video etc., or anything obvious that they will move into, then your business model isn't sustainable or fundable.  

The Skype API was originally built for hardware, not software - the add on's; some very impressive like Columbus CRM or the Unyte product, or even Jyve for that matter, are unintended benefits/consequences much like podcasting was to RSS.   For Skype/Ebay to monetize these opportunities they need to add many people and support systems and this isn't going to happen overnight.   P2P has little benefit for the end user, the client is the server etc., the only real benefactor is Skype, but therin lies it's biggest challenge, it isn't traditional and moving from P2P to platform is a biggie..   it simply can't be what we 'think' it should be.</description>
		<content:encoded><![CDATA[<p>Seriously, where does Skype claim to be a platform for Voice communications?  They are an IM client that specializes in voice communication and conferencing calling/video.  Just because it is painfully obvious to us &#8216;industry types&#8217; that Skype can be greater than the sum of its parts, it was built by young programmers who wanted to give away free phone calls, it wasn&#8217;t built by telecom engineers.   They didn&#8217;t design it to integrate to PBX&#8217;s and traditional telecom infrastructure, it was built with the aformentioned clear specification in mind, of giving away voice communication by any means necessary.</p>
<p>They will (hopefully) make Skype more of a platform play for us eventually but the transition from VoIM client to Asterisk or a VXML play is not an easy one, and quite frankly they add 150-175K new users a day, so why should they care?  Also the cheque for 2.6 Billion should quell and dissention amongst pundits that it won&#8217;t be sucessful, cause&#8217; that is pretty damn impressive to me.</p>
<p>Lets call a spade a spade, we want a platform that allows us to make money from Skype&#8217;s userbase, we are chasing the dollars (and up until recently) Skype&#8217;s play wasn&#8217;t profit motivated.  If you touch Skype&#8217;s core business (presence .. cough), basic toolbars, video etc., or anything obvious that they will move into, then your business model isn&#8217;t sustainable or fundable.  </p>
<p>The Skype API was originally built for hardware, not software - the add on&#8217;s; some very impressive like Columbus CRM or the Unyte product, or even Jyve for that matter, are unintended benefits/consequences much like podcasting was to RSS.   For Skype/Ebay to monetize these opportunities they need to add many people and support systems and this isn&#8217;t going to happen overnight.   P2P has little benefit for the end user, the client is the server etc., the only real benefactor is Skype, but therin lies it&#8217;s biggest challenge, it isn&#8217;t traditional and moving from P2P to platform is a biggie..   it simply can&#8217;t be what we &#8216;think&#8217; it should be.</p>
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