Google testing Click-to-Call
Here’s a Google FAQ on the new Click-to-Call feature they’re testing. (Thanks Randy). It requires some artificial behaviour on the part of the user (filling in the call back number), but this could easily be automated using the Google Desktop form fill feature. That would be a very nice experience then. Click an ad, have the phone ring beside you, and talk to the advertiser.
So, who will get there first with Click-to-Call, Skype/EBay or Google? Will the AdWords bid per click model be better than whatever Skype/EBay is planning, or worse? Will Adsense publishers participate in the revenue stream? Will EBay build a context-driven advertising business, too?
The mind reels…
Update: Good posting with some screen shots from Tom Keating. Greg Yardley has some screen shots too.
November 23rd, 2005 at 7:54 pm
Google Testing Click-To-Call Ads
Greg Yardley has the latest on Google’s new Click-To-Call service. This was inevitable, of course, but it’s still interesting to finally see it on the main search page (screenshot below) . Like other click-to-call services, you enter you…
November 24th, 2005 at 8:11 am
google’s click to call
here’s some fresh news for adwords users. Google started testing their new application, called click to call (screenshots, faq).
It’s basically an extension to Adwords, by which advertisers can reach
web users by phone. The search for…