Mitch Ferrence: Dead Virus
Dell’s very funny Mitch Ferrence campaign for the DJ Ditty seems to be a bit of a bust.
I wondered about it, because:
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The top search item sending traffic to saunderslog.com this month is the term "Mitch Ferrence" which I’ve written about once, so it surprised me that I should be getting traffic.
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This morning there was an obvious bit of comment spam from a Dell flack on the entry, linking back to the Mitch Ferrence site. Since when do I rate visits from Dell PR folks?
Googling Mitch Ferrence showed just 622 references.
So much for viral marketing.
October 5th, 2005 at 10:08 am
[...] Dell’s Instructor Mitch Ferrence campaign is continuing to dive. According to Google, Mitch Ferrence now returns a grand total of 786 results. Alexa ranks it at about 353,000, with traffic spikes on the 20th and 25th of September. [...]
October 25th, 2005 at 1:33 am
[...] Wow, I must be hitting the big time, I’ve been professionally approached to participate in Dell’s fake grass-roots marketing campaign for the Ditty MP3 player. It looks like I’m a little late on the memetrain though, since the top link on google for “Mitch Ferrence” is someone proclaiming Mitch Ferrence to be a dead viral marketing scheme way back at the beginning of October. Frankly, Dell should be embarassed at this incredibly clumsy attempt at marketing and abusing blogs. Apple has nothing to fear from Dell if this is the best they can do. [...]