Eating Dogfood
Today is my first full day of dog fooding Iotum’s software. I’m going to crow a little bit! I’m pretty excited to be writing this, and for all kinds of reasons.
The first is the obvious reason. Our product is one step closer to being ready for the market. It’s been a long route to get here, but every day I’m seeing significant progress. Soon, you’ll be able to try it too!
The second reason for crowing is our team — the guys who are bringing you this software. I’m going to single out Noam, because he’s the most recent, but by no means the only, example of what I am talking about. Noam is a newly minted software grad from McGill. Yesterday he watched over my shoulder while I installed our software for the first time. There were some problems. Problems that would stop a customer dead in their tracks. Problems that would result in lengthy tech suport calls if we let the software go out like that.
Thirty minutes later, Noam was back in my office. "If we don’t nail setup, nobody is going to use our stuff", he said. "I talked to the team, and this is what we’re going to do." And then he proceeded to tell me what the development team had decided to do, proactively, to address the issues I encountered, and to smoke out any new problems.
The remarkable thing about this is that Noam is the most junior developer on our team. He saw a problem, and chose to act. No hierarchies, no asking permission, no waiting to be told. Just go fix the problem. Along the way, he enrolled the rest of the team in solving the problem too.
We actively cultivate an environment where people feel empowered to just do what needs doing. During our hiring process we reject a lot of candidates, most often because we don’t think they’re action-oriented enough. Yesterday I saw tangible evidence of the value of creating and fostering that culture.

September 16th, 2005 at 1:49 pm
And you managed to see this accomplishment happen without even the need for a Chief No Officer.
September 16th, 2005 at 1:50 pm
So, is your dog food better than Montana’s ribs?
September 16th, 2005 at 2:06 pm
More filling too!
September 18th, 2005 at 1:16 am
Well, better to eat dog food rather than eating crow!!
Good to hear that things are working!
Jim
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latest diversion - adsense nonsense
Anonymous Surfing Tips
November 16th, 2005 at 8:46 am
[...] In small companies a new arrival is always special. It is all the more true for Iotum since we were only 8 and we grant extra attention to recruitment. People are our main asset and differentiator. From the first step Alec and Howard our founders made it this way and kept it this way. The last candidate to make it through iotum’s process is Kristen Smith. She will be our administrative anchor. Kristen brings a rare combination of administrative and artistic skills. She will now part her time between Iotum and her own business of drama workshops with kids. Did I mention she also is an actress, sing in a band and is raising a nine year old future NBA all-star? [...]
March 28th, 2006 at 3:41 pm
[...] Eating Dogfood — Alec Saunders .LOG 5 Responses to Eating Dogfood Jim Courtney Says: September 16th, 2005 at 1:49 pm And you managed to see this accomplishment happen without even the need for a Chief No Officer [...]
May 1st, 2006 at 6:39 am
[...] Eating Dogfood — Alec Saunders .LOG 6 Responses to Eating Dogfood Jim Courtney Says: September 16th, 2005 at 1:49 pm And you managed to see this accomplishment happen without even the need for a Chief No Officer [...]