Comments on: Google Talk Business Model http://saunderslog.com/2005/09/05/google-talk-business-model/ A daily round table on the tech industry with experts and callers from all over the globe. Join us as we pick apart the news and get to the meat of what\'s happening out there. Sat, 13 Mar 2010 16:12:29 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Alec http://saunderslog.com/2005/09/05/google-talk-business-model/comment-page-1/#comment-184 Alec Tue, 06 Sep 2005 10:49:27 +0000 http://saunderslog.com/2005/09/05/google-talk-business-model/#comment-184 I agree that technology exists to set up PPClick/PPCall calls without paying Google a bounty of any kind. Indeed, you can set up click through ads without paying Google a bounty. Just put any of dozens of rotators on your website, and start serving up banners. In that case, the burden of administering the advertising server, measuring the effectiveness of the ads, and selling the ads, falls on the owner of the website. But obviously there is a business doing this -- that's what Google does. So, the application isn't voice. It's more effective advertising, with all that entails, including measurement. I agree that technology exists to set up PPClick/PPCall calls without paying Google a bounty of any kind. Indeed, you can set up click through ads without paying Google a bounty. Just put any of dozens of rotators on your website, and start serving up banners.

In that case, the burden of administering the advertising server, measuring the effectiveness of the ads, and selling the ads, falls on the owner of the website. But obviously there is a business doing this — that’s what Google does.

So, the application isn’t voice. It’s more effective advertising, with all that entails, including measurement.

]]> By: Aswath http://saunderslog.com/2005/09/05/google-talk-business-model/comment-page-1/#comment-183 Aswath Tue, 06 Sep 2005 03:20:30 +0000 http://saunderslog.com/2005/09/05/google-talk-business-model/#comment-183 I was sloppy in my posting. In another place I wrote what I should have written in my post as well: PPCall is NO MORE lucrative than PPclick. If Google thinks otherwise, then technology is available to use PPClick to set up a call. That is true in scenarios 1 and 2 that you describe. If voice is indeed just an application, why would "Advertisers [] be willing to pay a premium for this"? I was sloppy in my posting. In another place I wrote what I should have written in my post as well: PPCall is NO MORE lucrative than PPclick. If Google thinks otherwise, then technology is available to use PPClick to set up a call. That is true in scenarios 1 and 2 that you describe. If voice is indeed just an application, why would “Advertisers [] be willing to pay a premium for this”?

]]> By: Bradley http://saunderslog.com/2005/09/05/google-talk-business-model/comment-page-1/#comment-182 Bradley Tue, 06 Sep 2005 02:08:12 +0000 http://saunderslog.com/2005/09/05/google-talk-business-model/#comment-182 Interesting idea. I'm sure Google has some surprises waiting. Interesting idea. I’m sure Google has some surprises waiting.

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