Market Segmentation
Wendy has just published two excellent pieces on market segmentation.
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Market Segmentation is NOT a Marketing Issue. Right on! It’s a whole company issue, and right at the core of which products and business strategies you will pursue.
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First Things First — What is a Market Segment?. Confusing segments and markets is a common mistake. What can I say? GUILTY. Wendy tells you how not to make that mistake.
