So What, Who Cares, Why You?
Wendy Kennedy’s So What, Who Cares, Why You? really is a must read blog. For example, her post on fishbone diagrams is an excellent tool for helping any company with a product that could be targeted at multiple markets and segments. I use it in two ways — one is to gain clarity around what markets our products fit into, and the other is to facilitate brainstorming on markets where our products might fit.
