Tongue in cheek
The agency responsible for the “Trojan Games” campaign in the UK must have had a hoot doing this.
The attention to detail is great, from the ads with the phony commentators, and sly pokes at the French (”always grabbing for the buttocks” in the judo clip) to the Latin motto “Qui Ultimus Vene, Primus Venit” (roughly translated — He who comes last, comes first).
Too bad there’s no appetite for this kind of humour in North America.
